Animation 103: Advertising In Animation (2007)

Andrew Hagan is the Course Co-ordinator of Animation and Visual Effects at Charles Sturt University and has over 15 years' experience in 3D, animation, multimedia and other exciting ways to crash computers. Andrew will demonstrate how advertisers and audiences alike expect more animation than just crawling text and pixie dust trails and can now enjoy high-end production values that were once the exclusive domain of major studios. The session will visually demonstrate the artistic / technical processes that go into creating 3D animation by examining Andrew's latest work and offer insights into the dramas, goofs and lessons learnt in independent production. See the dramatic transformations that occur when a simple pitch is taken into the digital realm and discover how racing cars and swarms of flies become a reality. Essential advice for animators and clients alike, the talk will also reveal tricks, tips, future trends, and how to spot a dodgy animation. You can also take home a free cheat sheet to get you started.